AI & Your Business: What Does the Future of Artificial Intelligence Mean for You? -with Paul Roetzer

Welcome to our 2023 Growing Pains Webinar Series! In our fifth episode, we welcome Paul Roetzer will help you understand how AI can revolutionize your operations and open new strategic opportunities for your growing business.

During this webinar, Lori Highby, CEO and founder of Keystone Click, has an insightful conversation with AI specialist Paul Roetzer. As the founder and CEO of the Marketing AI Institute, Roetzer has much experience in leveraging AI for marketing and business strategies.

They discuss important questions such as the definition of AI, how small business owners can integrate AI into their workflows for better efficiency, the benefits of AI for data analysis and intelligent automation, and the potential challenges in its application. Also addressed is the importance of education in AI and preparing businesses for the changes AI will bring.

Subscribe to our webinars: http://keystoneclick.com/webinars

Check out more expert insights on our blog: https://keystoneclick.com/resources/

Stay connected!
LinkedIn: https://www.linkedin.com/company/keystone-click/
Instagram: https://www.instagram.com/keystoneclick/
Facebook: https://www.facebook.com/keystoneclick
Twitter: https://twitter.com/KeystoneClick

Chapters
00:00 Introduction and Guest Presentation
02:00 Understanding AI: A Basic Overview
03:40 AI and the Future of Jobs
05:53 Overcoming Fears and Hesitations about AI
07:29 AI's Impact on Small Businesses
11:45 Adopting AI: Challenges and Solutions
14:22 AI in Marketing and Advertising
17:37 Industries Set for Major AI Transformations
20:16 The Role of Human Expertise in AI
20:47 The Shift from Hourly Billing to Value-Based Pricing
21:25 AI-Driven Transformations in Various Industries
22:10 How to Get Started with AI
22:26 The Problem-Based Model and Use Case Model
24:01 The Importance of Prioritizing Use Cases and Problems
24:31 The Copyright Issue with AI-Generated Content
26:12 The Potential Risks of Using AI for Commercial Use
29:04 The Art and Science of Prompting AI
31:19 The Challenge of Implementing AI in Large Companies
34:27 AI Tools for Small Businesses
36:15 The Upcoming Marketing AI Conference
37:45 Closing Remarks