Artificial intelligence takes over at Barcelona tech show

(28 Feb 2024)
RESTRICTION SUMMARY:

ASSOCIATED PRESS
Barcelona, Spain – 27 February 2024
1. Pan of exterior of tech show venue to sign reading “MWC”
HEADLINE: AI takes over annual tech show in Barcelona
2. Wide of Deutsche Telecom booth at MWC Barcelona
ANNOTATION: The practical use of artificial intelligence has been a major theme at the Mobile World Congress tech show.
3. Close of sign reading (English) “Magenta AI”
4. Various of demonstrator at MediaTek booth showing company’s Dynamic Image Generation tech which quickly creates pictures from a few text prompts entered by the user
ANNOTATION: Brands like the Taiwanese semiconductor company MediaTek are showing off a powerful image generator.
ANNOTATION:The generator creates a picture as quickly as you can type a text prompt.
ANNOTATION: The image changes as more words are added.
++WHITE FLASH++
5. Various of Bethany Bongiorno, co-founder of Humane, asking pin a question. UPSOUND (English) Bongiorno: “Tell me an interesting fact about artificial intelligence”. AI Pin: “Artificial intelligence is the demonstration of intelligence and creativity by computers”
ANNOTATION: Suffering from screen fatigue? The Humane AI Pin might be for you.
6. Tilt up of Bongiorno using AI pin UPSOUND (English) “Translate to Japanese”
ANNOTATION: You can ask it questions, request translation into other languages, and it can display its responses with laser projection.
7. Reverse of Bongiorno listening to translation and looking at written translation on hand projected by laser in AI Pin UPSOUND (Japanese) “What are some good coffee shops nearby?”
8. Close of AI translation projected onto hand (Japanese) “What are some good coffee shops nearby?”
9. High angle of Qualcomm booth
ANNOTATION: Qualcomm, a major tech player, says generative AI could pull in up to 4 trillion dollars for the global economy across industries once it matures.
10. Pan from Qualcomm sign to stand showing phones that use Qualcomm Snapdragon chip for AI capabilities
11. Close of sign reading “On-device AI. Snapdragon.”
ANNOTATION: But experts worry that companies are not doing enough to explain the benefits of AI to customers.
12. Close of sign reading (English) “amdocs genAI world”
13. Various of display booths on AI
14. SOUNDBITE (English) Geoff Blaber, CEO, CCS Insight:
++OVERLAID ON SHOTS 12 AND 13++
"So here at MWC, if I turn in any direction now, I'll see AI. It is everywhere. And that's good and bad. Undoubtedly there's a lot of potential for AI. It stands to be very transformative. In the near-term, what does it really mean? And this is a risk because from a consumer perspective, if a lot of these brands that you see around us are just throwing AI in as buzzwords, it risk becoming increasingly meaningless. Because AI doesn't mean a lot to consumers. It's what it actually enables."
15. Various of booth with AI display
ANNOTATION: Governments around the world are also racing to manage concerns related to privacy, security, and ethics around AI.
STORYLINE:
AI is around every corner at the Barcelona MWC tech show.

Brands big and small are trying to incorporate the rapidly evolving technology into their products.

Generative AI has created a huge buzz over the last few years, but as algorithms and large language models improve, it’s got quicker and more accurate.

Taiwanese semiconductor company MediaTek is showing off an image generator powered by its chip.

It can create a picture as quickly as you can type a text prompt, with the image adjusting as the description expands.

Qualcomm is a big player in the AI world.




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