Coca-Cola fails to leverage AI. Its new Christmas ad feels lifeless

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Added 1 month ago by admin

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While AI-generated videos are gradually infiltrating the advertising world, brands are settling for visuals that only appear authentic at first glance. A lazy cut-copy-paste job using AI, like Coca-Cola’s attempt, wouldn’t do any favour to anyone. Because, in the end, you also need some brains to use AI smartly.
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