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Coca Cola receives ‘big backlash’ over new AI generated Christmas advertisement

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DPR&Co Advertising Co-Founder Richard Ralphsmith says generative AI has been the “biggest story” in advertising over the last couple of years.

Mr Ralphsmith has reacted to Coca Cola’s new Christmas advertisement which was created using entirely generative AI.

“It’s a triumph of technology over humans and they’re actually facing quite a big backlash over that in the US.”
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Artificial Intelligence
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