Creating data lake foundations for generative AI use cases | AWS Events

The video features a discussion with Charlotte Kepadisa, Head of Big Data and AI at Safaricom, on the company's cloud transformation journey and use of AI to drive business impact. Safaricom partnered with AWS to implement a sophisticated fraud detection model, leveraging the AWS AI tools and expertise. The company has since expanded its AI initiatives, including using generative AI for tasks like financial report summarization and predictive analytics on business outcomes, based on performance data. Charlotte emphasizes the importance of a culture that embraces experimentation and fast failure, and collaboration with the right technology partner. Safaricom's success highlights the potential for operators and service providers to digitize operations and unlock business value through cloud-powered AI – here at the example of Safaricom as a telco as well as financial services provider.

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