Generative AI in Premiere Pro powered by Adobe Firefly

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Coming to #PremierePro in 2024: revolutionary #GenerativeAI features like Object Addition, Object Removal, and Generative Extend - powered by our new Adobe Firefly video model.

Early research explorations with our friends at Open AI, Runway and Pika Labs will give professional video editors more choice.

Content credentials, also coming to Premiere Pro, will not only understand when AI was used but what model was used in the creation of media.

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Learn more about AI in Adobe Video: https://adobe.ly/4axbd35

About Adobe Video & Motion:
Adobe Video and Motion is a one-stop feed for all your creative video needs. Find content and tutorials from tools such as Premiere Pro, After Effects, Premiere Rush, Character Animator, Audition and more! Adobe® Video & Motion tools provide comprehensive video editing, motion design, VFX, sound, & animation for beginners to professionals.

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Generative AI in Premiere Pro powered by Adobe Firefly | Adobe Video
https://youtu.be/6de4akFiNYM