How I Run A 0-Employee Marketing Agency With AI Tools

Want Barbara's secret to running a zero-employee agency? Grab her 20 AI prompts to scale without hiring: https://clickhubspot.com/bpv

Ep. 307
Are we on the brink of a future where founders operate successful agencies with no human employees?

Kipp and Kieran dive into the innovative world of Barbara Jovanovic (Startup Cookie) and her AI-powered approach to running a six-figure content marketing agency. Learn more about optimizing AI tools for business efficiency, crafting compelling content without a human team, and scaling operations with cutting-edge technology.

Mentions

Barbara Jovanovic https://www.linkedin.com/in/barbara-jovanovic-293b1a108/
Startup Cookie https://www.startupcookie.com/
ChatGPT https://chatgpt.com/
OpenAI https://openai.com/

Timestamps

00:00 Scaling Agency with AI Tools
04:30 ChatGPT Revolutionizes Content Creation
08:57 AI Marketing Toolkit Utilization Guide
10:15 Content Staffing Costs Overview
15:25 DIY Founder Podcasting Tips
19:07 AI Content Creation Essentials
20:39 Content Strategy: Maximizing Resources
23:20 Prioritize Quality Content Creation
26:18 Improving AI Prompt Efficiency
31:04 Agile Content Team Transformation
33:20 Streamlining Workflow with AI

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt


We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research



Resource

[Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.

About the Show
Kipp Bodnar, HubSpot’s CMO and Kieran Flanagan Zapier’s CMO, lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.