How To Increase Revenue Using AI for CRM: Salesforce Einstein | Salesforce Explained

What is Salesforce Einstein? Salesforce Einstein is the first trusted artificial intelligence (AI) for CRM — and it’s built right into Salesforce products. Today, Einstein runs two-hundred-and-fifteen billion predictions a day, and there are more than sixty specific ways you can use it in Salesforce products. Einstein uses existing data to predict future outcomes and help you make better decisions. And generative AI adds on the ability to create original content. When companies use AI, real-time customer data, automation, and CRM together, they can increase revenue and focus on adding real business value. All so your customers can enjoy highly personalized experiences.

Learn more about Einstein: https://sforce.co/3stdj3v

Salesforce Customer 360 Explained: https://youtu.be/RH76W0jtnOE

Learn more about Generative AI: https://sforce.co/3QILlbT

5 Generative AI Responsibility Guidelines: https://sforce.co/46qqmRa

0:00 - Intro
0:37 - Definition of Artificial Intelligence (AI)
1:18 - How businesses use AI
1:55 - Introducing Salesforce Einstein
2:07 - What is Predictive AI?
2:50 - AI + DATA + CRM + TRUST
3:26 - Salesforce Customer 360 and AI
3:38 - What is Generative AI?
5:32 - How Einstein Generative AI works
8:45 - Recap

#Salesforce #AI #Data #CRM

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About Salesforce: Salesforce is the customer company, helping businesses of every size and industry put the customer at the center since 1999. Salesforce helps companies connect with customers in a whole new way with a foundation of trust, harnessing AI + Data + CRM with Salesforce Customer 360, its complete portfolio of products that unites every team around the customer on one integrated, low code platform. Guided by core values and driven by a global community of Trailblazers transforming careers, companies and communities, Salesforce is more than a business — it’s a platform for change. Learn more at www.salesforce.com.