How To Use Artificial Intelligence In Marketing

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Added 8 months ago by admin

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Paul Roetzer founder of The Marketing AI Institute discusses how to use artificial intelligence in marketing and the types of companies that will exist in the aftermath.

Is AI an asteroid headed for the agency business like the one that destroyed the dinosaurs long ago. The way I think about this is the future of all business including agencies is there's 3 types of businesses moving forward.
AI native: that look at the agency world and say wow the agency world is obsolete.
Cut and Run: The agency I'm at isn't going to evolve: in time I'm going to leave and build a smarter agency from the ground up.
AI into everything we do: We'll need fewer people We'll get better smarter tech and we're just going to be better and more efficient than these existing agencies.