Tech companies unveil new AI, robots, EVs as CES 2024 opens in Las Vegas

(9 Jan 2024)
ASSOCIATED PRESS
Las Vegas – 9 January 2023
1. Tight of CES sign moving
HEADLINE TEXT: COMPANIES UNVEIL NEW PRODUCTS AS CES 2024 OPENS
2. Wide of CES sign outside
ANNOTATION: CES 2024 begins this week in Las Vegas.
3. Tight of robotic hand at CES booth
ANNOTATION: The multi-day event features swaths of the latest advances and gadgets across personal tech, transportation, health care, sustainability and more.
4. Medium of small vehicle at CES booth
5. SOUNDBITE (English) Jared Williams, Attendee:
“The ecosystem is back. The energy is back. The people are back. And they’re back with a vengeance. They are ready to innovate and they’re pulling it all the stops.”
6. Various of people trying on glasses at Vuzix booth
ANNOTATION: The Consumer Technology Association bills CES as the world’s largest audited tech event held in-person.
7. Medium of people walking through CES
ANNOTATION: More than 4,000 exhibitors are expected across 2.5 million net square feet of exhibit space.
8. SOUNDBITE (English) Erika Speed, Attendee:
“I just got here about 15 minutes, so it’s definitely overwhelming. It’s big. I’m trying to find my friends in the North Hall, still haven’t made it out of the West Hall yet.”
9. Medium of virtual avatar inside CES booth
ANNOTATION: Uses of artificial intelligence are almost everywhere you look.
10. SOUNDBITE (English) Erika Speed, Attendee:
++SOUNDBITE PARTIALLY COVERED++
“’The Jetsons’ used to be such a far-removed kind of a thing when we were little and now we’re like in this age where things are just, this new, this new world that we’re living in, so just kind of fascinated by that.”
11. Various of people shooting a ball at a car at CES booth
12. Wide of person trying on glasses
ANNOTATION: The show is a business-to-business event often used for industry professionals to network and connect.
13. Medium of sign reading “Powering a better world”
ANNOTATION: It is not open to the general public.
STORYLINE:
CES 2024 has opened in Las Vegas. The multi-day trade event put on by the Consumer Technology Association is set to feature swaths of the latest advances and gadgets across personal tech, transportation, health care, sustainability and more.

Burgeoning uses of artificial intelligence almost everywhere you look.

Jared Williams, a San Francisco resident who works insuring tech companies said he’s excited to learn business leaders’ thoughts on parameters around AI.

“You have a lot of things coming in to play with the introduction of AI, the introduction of computer vision, machine learning and what risks they think are associated with that.”

The Consumer Technology Association bills CES as the world’s largest audited tech event held in-person. Organizers hope to bring in some 130,000 attendees this year.

More than 4,000 exhibitors, including over 1,200 startups, are also expected across 2.5 million net square feet of exhibit space.

Big names set to exhibit at CES this year range from tech giants and automakers to leading cosmetics brands — including Amazon, Google, Honda, Mercedes-Benz and L’Oreal. The show will also spotlight the Consumer Technology Association’s partnership with the United Nations Human Security for All campaign, which recently added technology as its eighth human security pillar.

After two days of media previews, CES will run from Tuesday through Friday. The show is not open to the general public -- it’s a business-to-business event often used for industry professionals to network and connect.

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