What Makes O2’s AI Granny Daisy the Best Defense Against Phone Scammers?

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O2 has launched an innovative AI named Daisy, a lifelike "AI Granny" designed to combat phone scammers by wasting their time with rambling conversations. Created with cutting-edge technology and trained using real scambaiter content, Daisy interacts with fraudsters autonomously, keeping them on the line and diverting their focus from real victims. This initiative is part of O2's "Swerve the Scammers" campaign, addressing the UK's rising fraud epidemic, with scams affecting a large portion of the population weekly. Reality star Amy Hart, herself a scam victim, has partnered with O2 to raise awareness and share how Daisy's tactics expose fraudsters' methods to protect consumers.

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Artificial Intelligence & Business

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